Key success factors in fund distribution

Article:

Asset managers need to master the distribution of their funds into foreign markets in order to mitigate their risks and stay ahead in an industry set for rapid evolution over the next five years.

The success or failure of an investment fund depends heavily on the asset manager’s distribution strategy. A holistic approach is the key to building a successful strategy and developing a robust framework to map the distribution risk. Asset managers are struggling to master distribution today, but the bigger challenge is to prepare for tomorrow.

We believe that over the next five years, the fund product spectrum will evolve significantly in response to investor demand, existing distribution channels will adapt to their preferences, and new channels will emerge. These developments will drive the emergence of a new, streamlined distribution architecture.

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